PADDY TAN, 30-something CEO of BAK2u, lives in the now — and by “now” we mean the Age of Internet where everyone spends more quality time with his gadgets that with his loved ones.BAK2u, a Singaporean company whose main clients are companies based in Europe and America, specialises in mobile security. One of their products is the Verey I, a software that tracks lost cameras, iPods, iPhones, PDAs, computers, or Blackberrys and notifies their owners once the gadget has been found and used by someone else. Paddy’s company has also created applications for the iPhone which are still pending approval.
Paddy made the brave switch to Apple computers some eight years ago and has not looked back since. In Singapore, he gets his Apple fix from iShop by fashion merchandiser Club21. We couldn’t agree more. As we ourselves have realised, iShop, located at hip Orchard Cineleisure, is not just a retail space — it’s a lifestyle. Text and photos by James P. Ong
What would you like to recommend today?
iShop by Club21. This is Asia’s largest Apple Premium Reseller for super cool-looking Mac products and accessories. It’s located at Orchard Cineleisure near the Somerset MRT.
How did you discover it?
I was window shopping at Cineleisure and was drawn by the very cool remixes played in the store. Went in to have a look and found all these Apple machines in there. I was still using Windows OS then and was increasingly frustrated about all the shutdowns and crashes.
What sets it apart from other establishments that offer the same thing?
The Apple machines are all placed on the tables for you to play with, test, and basically to have fun with. The customer service is top notch with very helpful guys and gals on standby to answer any questions that you have. Also the environment and atmosphere just make you wanna visit frequently with very nice remixes play in the store. No pushy staffs, no gimmicks, just a pure showcase of why many love Apple products.
Exactly how good is their service?
If given 10 as highest, I would go 9 for it. I bought a MacBook Pro and due to a corrupted update, I sent in the machine but informed them that I need it urgently back as I’d be traveling the next day. They loaned me a MacBook for my trip.
Is there a good time to go to your recommendation?
From its website, the opening hours are 11.30am - 9.30pm
View original article about iShop by Club21.
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