— Yeong Mun Jun, 19, student.
THIS 19-year-old full-time student isn’t a full-time runner, but he does indulge in athletics every now and then, especially running. “I am not an avid runner, I would only buy running shoes when I need one,” he says. But that may be about to change now that he’s disco the customer-oriented Asics store. “I also realised that the Asics staff are really familiar with the store’s products, as many of them are runners and athletes themselves. Somehow I think their personal experience enables a kind of special connection and trust between the customers and the sales person,” says Yeong Mun Jun.What set it apart from other sport shops?
“Firstly, Asics specialises in running equipment, unlike general sport shops like World of Sports and Royal Sporting House which sell a wide variety of sporting goods. Being a specialised sport store also means that the Asics’ staff have a better knowledge of running shoes compared to the sales assistants at general sport shops.”
Exactly how good is their service?
“When I first entered their store in Marina, I was not willing to spend $200 on a pair of running shoes at all, but after listening to their advice on how shoes can really affect my health and such, I was totally convinced I should invest on some running shoes.
“One of the sales assistant spent 20 minutes explaining to me the functions of various shoes, but I left the store as I still wanted to try other brand like New Balance and Nike, which were just around the corner. I felt pretty bad for wasting the staff’s time, and was even more surprised that he didn’t show any signs of annoyance. They just said a warm ‘Thank you and see you again!’
“I did return to Asics eventually, and proceeded to look around again and ask even more questions just to be sure about the product. The sales person also took the initiative to introduce other products, further explaining its functions, and started asking me some very specific questions like ‘When you run, does your heel or ball of your foot strikes the ground first.’
“That first experience with Asics left me a great impression of them, and I’ll always remember them as a very customer-oriented store.”
What advice can you give to those who visit their store?
”There are a lot of pricey shoes there, but no worries; they will not push you for more sales if they know you don't need them at all. The sale people are a friendly bunch of dudes who are more than willing to serve even the most clueless customers!”
Sets you back by?
“Running shoes cost around $200 to $250. Its a real good deal knowing that your pair of shoes would last you a couples of years depending on your running frequency. As for running apparels, they cost around $60.”
He likes Asics so much that:
“As I am not an avid runner, I would only buy running shoes when I need one. However, I would always pop by Asics whenever I am in Marina Square just to have a look around and check out the latest shoes.”
Where can you find Asics?
Establised in 1949, Asics is the acronym for Anima Sana In Corpore Sano, which means “A Sound Mind in a Sound Body” in Latin. The brand takes pride in their vision of a healthier and more positive lifestyle, and you can find this sense of well being at 6 Raffles Boulevard, Marina Square, #03-110. Opening hours are from 11am to 9.30pm daily.
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